Ten years ago, I followed a feeling in my chest that whispered..'YES'.
No strategy. No big plan. Just intuition and the urge to create something joyful, bold, and a little cheeky. So I gathered glitter, a willing booty, and an idea that sparked pure magic. We filmed a slo-mo butt slap for fun... and it blew up.
I posted it, giggled, and forgot about it. But the internet didn’t.
The video went viral, and not long after, it became a Facebook GIF you could literally search in the toolbar (yes, really 😱). It reached people all over the world. I went from 5,000 to 16,000 followers. People were tagging their friends, DMing me, saying, “Omg, is this YOU?”
Even in a random shopping centre in the USA, I asked a group of people if they’d seen the glitter slap—and they had. Wild!
I couldn’t serve everyone in person, but I knew I could still share the magic. That moment inspired my glitter product line—little sparkly pieces of art that people could keep, wear, and feel connected to.
So that one intuitive, joy-fuelled moment? It changed everything. And here we are, 10 years later to give it the extra love it deserves.
And it’s just one of many magical stories I’ve got to tell... 💖